After 40 years, the idea of MITM remains simple: We are a one-hour concert series in the morning. We also have a simple philosophy to growth: We do it intimately.
Sure, we could fit all our concertgoers in one great big auditorium. But the close connection the audience feels with our performers would be lost. So an MitM concert is designed never to exceed 230 attendees—and once it does, we add another concert. This season, we are moving our Tuesday concerts to Saturday, from the Vancouver Academy of Music to Christ Church Cathedral.
When MitM began in 1984, who would have thought that 40 years later, we would have hundreds of smiling faces filling four consecutive morning programs each concert week? Over 40 signature concerts each season and nearly 50 free community performances for those touched by homelessness, addiction, and autism? A flourishing Happy Hour downtown concert series and a beautiful summer festival?
I certainly would not have guessed it. But I can guess along with everyone else why it works. We provide incredible music experiences based on how people actually want to attend concerts—not the “traditional” ways they’ve been told they should. After four decades, our ever-growing concert series is a testament to the fact that the world’s greatest performers are also on offer during the day—and that audiences feel it might be better that way!
This idea is not my idea. I build on the work of others, and I always feel privileged to continue the work of our visionary founder, June Goldsmith, and my artistic director predecessor, Barry Shiffman—both of whom you will see this season as Barry joins us as violist with the Gryphon Trio and June continues her often sold-out interview series with the artists, Noon With June.
Click here to see what else we have in store for you, and please join me in celebrating our Ruby Jubilee season!
Adrian Fung
Executive and Artistic Director
